Large-scale study: GEO hacks are no guarantee of AI traffic
An analysis of 45 GEO studies shows that popular AI optimisation tricks do not automatically lead to better discoverability or more traffic.
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Findable in the age of AI
Updates and explanations on how AI decides which businesses get found — from ChatGPT, Claude and Gemini to AI Overviews and GEO.
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AI models know your brand, but rarely recommend it
Research reveals that AI systems know 96% of brands, but never mention 89% of them when answering purchase and comparison queries.
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OpenAI strikes deal with Yelp for local AI recommendations
Under a new deal between OpenAI and Yelp, ChatGPT will now display real-time reviews, photos and quote options for local searches.
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Google's New Open Knowledge Format: Crucial for AI Visibility
Google has launched the Open Knowledge Format, a standardised data structure that will become crucial for how AI systems understand, trust, and cite your content in the increasingly prominent AI results.
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Merchant Center: Crucial for Your Online Store's AI Visibility
Google Merchant Center is now crucial for your products' visibility in AI Overviews, AI Mode, and Gemini, with product data becoming the new SEO foundation.
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Google's AI Overviews Gain Depth with Conversational Attributes
Google Merchant Center introduces 'Conversational Attributes' for product feeds, a crucial step towards enhancing contextual understanding and discoverability in AI-powered shopping.
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AI Overviews Nearly Halve Organic Clicks
A recent study reveals that Google AI Overviews reduce organic clicks by almost 40% and significantly increase zero-click searches, with major implications for online visibility.
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Is Your Website Invisible to AI? Most Dutch Sites Missing Crucial 'llms.txt' File
Recent research reveals that most Dutch websites are neglecting an essential file that fundamentally impacts AI discoverability.
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AI agents will soon use your website themselves
Findability in AI is becoming transactional: agents no longer visit your site only to cite it, but to get tasks done.
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