Being named by an AI is valuable. But there is a deeper layer: the tone in which you are named. Does the AI speak positively, neutrally or negatively about your business? That is called sentiment, and it determines whether a mention helps you or actually harms you.
What is sentiment in AI answers?
Sentiment is the feeling or tone with which a topic is spoken about. In the context of AI answers, it is about how a system describes your business: recommending and positive, neutral and factual, or critical and negative. That sentiment colours the impression the user forms of you.
Why is this important?
Say an AI names two businesses in answer to the same question. One is warmly recommended, the other named with a caveat. To the user that makes a world of difference, even though both are named. Positive sentiment is a recommendation, negative sentiment a warning.
Where does that sentiment come from?
An AI bases its tone on the sources it encounters about you. Positive reviews, glowing mentions and trustworthy, professional content lead to a more positive picture. Complaints, negative reports or a messy presence can depress the sentiment. Your reputation offline and online directly feeds the tone online.
What does this mean for you?
It is not enough to be visible only. You also want to be visible positively. Actively working on reviews, a professional appearance and a consistent, trustworthy presence influences the sentiment with which AI speaks about you. With our tool MYLO we can measure not only whether you are named, but also in what tone.
