For a long time AI was mostly about text. That is changing fast. Modern AI systems can also understand images, sound and video. This is called multimodality. It means your photos, images and videos also become part of how AI understands you.
What is multimodality?
Multimodality is an AI’s ability to process several kinds of input: not only text, but also images, sound and video. A multimodal system can look at a photo, describe what it shows and combine that information with text.
Why is this relevant for you?
It means visual content counts. An AI can look at a photo of a project and understand what is shown. Good, relevant and correctly described images thus become part of your findability, not just your text.
An example
A painting company posts photos of completed projects with clear descriptions and correct alt text. A multimodal AI system can interpret those images, link them to the text and so form a more complete picture of the business and its work.
What does this mean for you?
Do not treat images as an afterthought. Give images clear descriptions, use relevant and original visuals, and make sure they fit your text in substance. In a multimodal world, every type of content is an opportunity to be understood and found.
